Product Description from their Ellana's Multiply site:
Eye primer for the eye area to make the eye colors more intense [and from the bottom of the tub container] AND prevents creases on the eyelids. Blends with all skin types. Shine Free Matte Finish.
I'm a big fan of Ellana and hardly any weekend passes by without me visiting her kiosk at sm mega / hypermart. i also have a good number of her eye shadows since they are just love and voila, hardly needs an eye primer!
so i've read one blog raving about this, so naturally, i just HAVE TO HAVE IT. i was thinking of doing a video on this product just to show you how much it reminds me of clay, or play dough, but hopefully the product squished and pushed around near the rims of the container gives what i have to say enough description into what i mean.
ayan, because i use my ring finger to get some product and apply it on my lids, i push down, twirl the belly of my finger around til i can see some powdery stuff outlining the ridges of my fingerprint, parang csi moment.
in fairness, and in my case, it did keep my not so awesome eye shadows from creasing and it did make the shades more vibrant.
for weeks since i purchased this i've been debating with myself whether or not to post a review on this. i thought it was just my primer that has this play dough consistency. and even as i write this, i'm still looking for the thing that makes (made) it so celebrated. but like i always say, our genes are different, we are all unique and our bodies or tastes, in particular our eyes are all different. thus how we will react or respond to stuff will be different as well. so here goes:
- local brand, available for online sales and is available at the sm that is near me on the weekends
- matte shine free finish
- makes the shades vibrant
- application of shadows is slightly smoother [even from the chunkiest eye pallets [ahem tangerine lucid darling gradation eyes #8 berry berry]
- somewhat covers my broken blue to violet capillaries on my eye lid
- i like it better when this is slightly melted, yep left it for a couple of hours in the car
- consistency - i find it quite difficult to apply unless the product is slightly warmed up, the product balls up like play dough in the container, the reason why it looks like that in the tub is because my finger pressed down the product.
- though my lids' shadows didn't crease my lids still got oily through out the day
- something as chunky as the brown shimmer shade of the berry berry #8 pallet fr the lucid darling gradation eyes still had fall out when ideally applying a primer makes your lids smooth yet the shadows should cling more to your lids, i guess it's [the primer] too powdery once applied
What I end up using it for: because of its powdery finish, i end up applying, when i'm successful enough to get a good amount on my fingertip, on the outer lower eye lid area. the spot where pencil and sometimes gel liners tend to melt and drip down. it's somewhat effective in absorbing the oils melting and dripping so the black tint doesn't follow and i don't end up looking like a panda at the end of the day.
Will i repurchase: probably not, since there are alternate brands like elf or etude in the local market, albeit they are more expensive than this, hindi naman ako maiinis while applying.
Do I recommend? - I suggest for you to go to sm makati or megamall near the hypermart and look for the Ellana booth and check this product out for yourself and see if the consistency is something you can work with, keeping in mind what you may be aware of from watching enough youtube videos with those women using too faced shadow insurance and the highly popular urban decay primer potion, don't expect the consistency to be like what you see on youtube.